Case Studies: Strategy in Action
These case studies show how Lara Media integrates research, engagement, and communication to support measurable outcomes, meaningful participation, and successful implementation.
Health Share of Oregon: Multimedia Outreach Materials
Aligning organizational value with community benefit through transparent communication.
Health Share of Oregon was able to improve the communication gap for new and current members through accessible multilingual informational materials developed by Lara Media that aimed at improving members understanding of the full range of benefits available to them. Additionally, these tools supported plan partners and providers engagement efforts with the community helping further clarify benefits, differentiate Health Share from competitors and communicate updates.
Preschool for All: Multilingual Video Series
Bridging the information gap to ensure universal program access.
In partnership with Multnomah County, Lara Media Services developed a series of multilingual videos to promote Preschool for All. Available in 10 languages, these resources guide Portland parents through eligibility and applications, ensuring every family has the information they need to apply with confidence.
Alta / ODOT: Safe Routes to School
Advancing transportation equity through culturally responsive storytelling.
Our collaboration with ALTA focused on expanding Safe Routes to School's engagement with Spanish-speaking communities regarding active transportation for students. It included developing culturally responsive videos with content in English and Spanish for safety education and program promotion and developing a dedicated annual event with its corresponding toolkit to celebrate and foster active transportation participation.
Oregon Health Authorilty: Healthier Oregon
Driving health equity through a multilingual, community-led toolkit.
Lara Media Services developed a multimedia toolkit for Oregon Health Authority to provide important updates to Oregonians regarding key enrollment changes on the Oregon Health Plan. This campaign focused on accessibility to ensure that Oregonians could find easy-to-understand information in their preferred language.
Rogue Farm Corps: Culturally Accessible Trainings
Evolving agricultural education through cultural humility and inclusive design.
Rogue Farms Corps partners with many organizations across Oregon to offer agriculture education to aspiring farmers but had few success reaching the Latinx community. Lara Media presented culturally accessible trainings to help them improve their outreach efforts beyond just developing biligual materials and additionally promoted the benefits of incorporating culturally relevant materials into their practices to ensure participating Latinx members feel respected and welcomed.
Oregon Food Bank: Know Your Rights
Protecting community dignity through clear, equity-informed messaging.
The Lara Media team transformed a complex topic into a clear, visually engaging video for Multnomah County, helping residents understand an upcoming change in the voting process. The videos were made accessible and bilingual to ensure more community members felt informed, prepared, and empowered to participate in the election.
Multnomah County: Ranked Choice Voting
Demystifying democratic shifts through accessible, visual facilitation.
The Lara Media team turned a complex topic into a visual easy to understand video for Multnomah County to prepare residents understand a change that would come in the voting process. These videos were made accessible and bilingual resulting in a community that felt empowered, informed, and ready to vote in the next election.
Oregon Health Authorilty: OMBUDS Program
Humanizing health navigation through culturally relevant animation.
Multiligual animated videos are an easy visual way to explaing programs to your members. The Oregon Health Authority and Lara Media developed a multilingual video for the Ombuds Program that is available to OHP members. These videos were accessible and easy to understand helping members know they are not alone when navigating their health care benefits. .
Prosper Portland: Broadway Corridor Redevelopment
Centering voices through community-centered urban research.
Lara Media Services facilitated the strategic development of a historically trauma-informed visual framework and digital presence for Vision Comunitaria de Oregon. To address systemic exclusion within the Latinx community, we led a process that transformed profound cultural symbolism into an authoritative brand identity designed to bridge investment gaps and build stakeholder trust. By providing scalable social media templates and a cohesive communication plan, we established a high-impact platform that empowers Vision Comunitaria to advocate for community well-being and lead collective growth.
Explore Partnership Opportunities
We partner with organizations navigating complex initiatives that require alignment, clarity, and strategies designed to reduce risk and support effective program delivery.
contact@laramedia.com
(503) 210-5425
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Portland, OR 97232