Capabilities Statement
Lara Media Services is a strategic partner helping government and mission-driven organizations make better decisions, reduce risk, and achieve meaningful outcomes by turning community insight into clear strategy, communication, and implementation.
With 25+ years of trusted relationships across the Pacific Northwest, we bring the cultural knowledge, data, and lived experience needed to inform policy, strengthen public trust, and ensure initiatives succeed.
At a Glance
Organization Type
Strategic Communications, Community Insight and Implementation Support Partner.
Primary Clients
Government, public and community-serving organizations.
Core Strength
Transforming community insight into strategy, communication, and action, enabling better decisions, reduced risk, and meaningful outcomes.
Profile overview
Established:
2000
Chief Executive Officer:
Victoria Lara
DUNS/UEI number:
015846218
Unique Entity ID:
KDJ8UVNB4E53
CAGE/NCAGE code:
78BR2
Certifications:
- Oregon Office of Minority, Women and Emerging Small Business (OMWESB): MBE, WBE and DBE, certification #7923
- Washington Office of Minority & Women’s Business Enterprises (MWBE) certification #M5F0025219
- King County Office of Business Development & Contract Compliance: SCS certification #3942
- B-Corp
Primary NAICS:
541613 – Marketing Consulting Services
Secondary NAICS:
541910 – Marketing Research and Public Opinion Polling
611430 – Professional and Management Development Training
512110 – Motion Picture and Video Production
541810 – Advertising Agencies
541820 – Public Relations Agencies
541930 – Translation and Interpretation Services
541430 – Graphic Design Services
541860 – Direct Mail Advertising
541921 – Photography Studios, Portrait
512191 – Teleproduction and Other Postproduction Services
711320 – Promoters of Performing Arts, Sports, and Similar Events without Facilities
Core Capabilities
Strategic Communications & Campaigns
Communications strategy and planning
Public education and outreach campaigns
Multilingual and culturally responsive content
Creative development across digital, print, and video formats
Plain-language communication for complex systems
Community Engagement & Research
Discussion groups, interviews, and surveys
Stakeholder engagement planning and facilitation
Insights into actionable recommendations
Crisis Communications
Brand, Language & Systems Design
Brand strategy and identity development
Voice, tone, and language alignment
Communications ecosystems and toolkits
Brand and implementation guidelines designed for long-term use
What Differentiates Our Work
25+ years of trusted and sustained community-based practice
Integration of research, engagement, and communications in one workflow
Multilingual and culturally responsive content development
Experience navigating public-sector systems and constraints
Deliverables designed for implementation, not just presentation
Performance history
Oregon Department of Human Services (ODHS) – Strategic & Visual Rebrand
Stakeholder Engagement, Research Report, Strategic Communications, Brand Strategy, Visual Identity, Brand Guidelines, Change Management.
| Contract Number | 179116 |
| Contract period | 04/15/2023 – 04/30/2025 |
Multnomah County, Preschool for All Community – Stakeholder Engagement & Multilingual Campaign
Stakeholder Engagement, Research Reporting, Multilingual Program Access, Motion Graphics.
| Contract Number | DCHS-SVCSGEN-18228-2026 |
| Contract period | 04/01/2025 – 06/30/2026 |
Oregon Health Authority (OHA), Healthier Oregon Media Campaign
Stakeholder Engagement, Research Report, Strategic Communications, Multilingual Outreach Toolkit, Social Media graphics, Multilingual print and digital outreach materials, Motion Graphics.
| Contract Number | 17601 |
| Contract period | 05/21/2023 – 06/30/2025 |
Outcomes We Support
Our work helps organizations achieve:
Clearer communication across diverse audiences
Increased access to public programs and services
More credible and meaningful community participation
Stronger alignment between strategy, messaging, and implementation
Clients
View full client list
AAA Oregon/Idaho
Acceso Sin Fronteras
ACLU
ALTA/ODOT
American Leadership Forum of Oregon
Audubon
Banfield Pet Hospital
Cascade Aids Project (CAP)
Causa
CBA NW
Cinco de Mayo Festival Portland
City of Beaverton
City of Woodbun
Clean Rivers Coalition
Clean Water Services
Coalition of Communities of Color
Construction Hope
Consulado de México en Portland
Consulado de México en San Francisco
Cover Oregon
Delta-Aeromexico
DHM
Disability Rights Oregon
Earth Day Oregon
EcoNW-Avenida 10
Energy 350
Energy Trust of Oregon
Essential Health Clinic
Friends of Trees
Gresham Redevelopment Commission
Hacienda CDC
Health Share
Higher Education Coordinating Commission
Hispanic Metropolitan Chamber of Commerce
Innovation Law Lab
Kaiser CRC
Kate Brown
Klamath Basin Behavioral Health
Labor’s Community Service Agency
Latino Network
Listo Family Literacy Program
Local 701
Mackenzie Architecture, Engineering, Design, Planning
MAWE (Metropolitan Alliance for Work Equity)
MESO
Metro
Metropolitan Group
Milagro
Moypa
Multnomah County
Multnomah County Animal Services
Multnomah County Health Department
Multnomah County Library
Multnomah County – Preschool for All
Multnomah County – Ranked Choice Voting
NHC Northwest Health Campaign
NW Regional Education Service District
NW Equity Summit
NW Natural
O’Neill-Walsh Community Builders
ODHS
ODOT
OPSIS Architects
Oregon Community Foundation
Oregon Environmental Council
Oregon Food Bank
Oregon Health Authority (OHA)
OHA – Covid Campaign
OHA – Community Partner Ooutreach Program (CPOP) / Protecting Oregon Farmworkers (POF)
OHA – Oregon Health Plan
OHA – Ombuds
OHCS Oregon Housing Commission Services
OHEA
Oregon Latino Health Coalition (OLHC)
Oregon Law Center
Oregon Museum of Science and Industry (OMSI)
Oregon Small Enterprise Fund
Oregon GED Equivalency / HECC
Oregon Just Transition Alliance
Oregon State Bar
Oregon Worker Relief Fund
PAC Police Accountability Commission
Pacific Northwest Regional Council of Carpenters (NW Carpenters)
Patricia Reser Center for the Arts | City of Beaverton
Partners in Diversity
Professional Business Development Group (PBDG)
PCUN
Political Campaigns
Port of Portland
Portland’5 / Oregon Symphony
Portland Clean Energy Community Benefits Fund (PCEF)
Portland General Electric (PGE)
Portland Public Schools
Portland Rose Festival
Portland Timbers
Portland State University
Providence
Prosper Portland
Rogue Farms Corps
Vive Sin Fumar (Smoke Free Oregon)
The Street Trust
Tina Kotek for Oregon
Trailblazers
Travel Oregon
Think Mujer Summit
TRC
TriMet
University of Wisconsin
Vision Comunitaria
VOZ
Washington County – Solid Waste & Recycling
Washington County – American Rescue Plan
White Bird
Worksystems
Contact Us
Contracting Inquiries
If your initiative requires clear communication, meaningful participation and strategies designed for real-world implementation, we welcome the opportunity to learn more.
contact@laramedia.com
(503) 210-5425
2156 NE Broadway St.
Portland, OR 97232
Product Service Codes
| Code | Name | Type of service |
| R422 | Market Research/Public Opinion | Focus groups, surveys, data insights |
| 4708 | Public Relations | Strategy, PR campaigns, outreach |
| R608 | Translation and Interpreting | Multilingual content, Language Access |
| T001 | Arts/Graphics | Branding, graphic design, layout |
| T015 | Photo/Video (Motion) | Video production and storytelling |
| B553 | Special Studies (Communications) | Strategic consulting and analysis |