Market research, which we consider the science of listening, is a valuable tool which aids in business and organizational decision making in order to produce a measurable effect on ROI as well as improving the quality of goods and services. Although conducting research is an investment, in the long run it can prevent unnecessary spending in the wrong places.
A recent study showed that the most common reasons for using market research were to identify trends and opportunities, to ascertain consumer perceptions of the organization and its competitors, to evaluate marketing and advertising, to develop new products and to avoid risk.
Because of the volume of data that exists, it’s easy to experience an information overload. You may find yourself needing the trained eye of experienced, skilled professionals to conduct a thorough evaluation of your brand. Of course any strategic insights gained through this process must be turned into actions, because simply knowing won’t produce any real results without a willingness to change your approach.
Lara Media and research partner Rudolf Results have been polling and gathering valuable insights from the Latino community in Oregon for several years now, identifying the most salient issues for corporate clients and non profit organizations alike. To find out more about Rudolf Results visit www.rudolfresults.com