Merging Social Media into Television to Engage the Latino Market
Social media, whether in the form of a Tweet or a simple “like” on Facebook, is reaching a greater audience than ever before. Every day, social media connects consumers with companies and consumers...
Día de los Muertos: The Day of the Dead Tradition
Día de los Muertos or Day of the dead is a holiday that is celebrated in Mexico November 1st and 2nd. The Day of the Dead tradition dates back thousands of years ago to the indigenous people of...
4 Ways to Leverage your Marketing During Hispanic Heritage Month
This month is Hispanic Heritage Month, which celebrates the history, culture and contributions Hispanics have made to the United States. The observation started as a week long celebration in 1968...
Sing to Win with The Voice of Independence
For the past two years during the event of El Grito, the largest and most exciting Hispanic event alongside Cinco de Mayo, people come to belt out their dulcet tones in hopes of winning an amazing...
Life is learning
My name is Ana Linares, I am the new intern here at Lara Media Services. I just graduated this year from a small private school, De La Salle North Catholic in North Portland. Where minorities are...
Noche Bella: A Benefit to Support Latino Network
Imagine a starry summer night full of elegantly dressed guests mingling and enjoying a night rich with Latin culture. To many this sounds like a beautiful night or Noche Bella as we would call it in...