Since last July, Lara Media has worked for the state of Oregon to conduct research, create COVID-19 communication assets for the Spanish-speaking community, and to place media advertising on their behalf across the state. All of these have also been produced in the Latin-American indigenous languages spoken most frequently in the state.
The Latin-American indigenous languages that we translate the videos are: K’iche, Mam, Mixteco-Alto, Mixteco-Bajo, Purépecha and Q’uanjob’al.
Part of the campaign was created using traditional Latino “sayings”, getting the message across to the community in a representative and impactful way.
Here are some examples:
Another part of the campaign has been directed to Latino families seeking to raise awareness about COVID-19 and the danger that it represents.
Purépecha:
K’iche: