by Lara Media | Jan 18, 2017 | Community, Latino Community, Latino Insights, Latino Outreach, Latino Population, Market Research
ODOT & Metro Study Lara Media provided market research for the Oregon Department of Transportation (ODOT) and Metro, some of Oregon’s major regional government agencies. As part of the “Drive Less Connect Challenge,” the two organizations worked together to help...
by Lara Media | Jan 18, 2017 | Business, Latino Community, Latino Marketing, Latino Outreach, Market Research, Marketing
Cover Oregon utilized key Latino marketing tactics under the guidance of Lara Media. However, healthcare for all Oregonians and Americans may change drastically due to the recent repeal of the Affordable Care Act. Market research has revealed that the Latino community...
by Lara Media | Jan 9, 2017 | Business, Diversity, Market Research, Marketing, Social Media
Latino marketing is critical to any business’ success. The Latino population makes up a significant portion of consumers in the United States. If your company isn’t targeting Latino consumers with culturally responsive Latino outreach campaigns then profits, loyal...
by Lara Media | Nov 6, 2015 | Business, Entrepreneurship, Market Research
Are you thinking of starting your own business? Let us help you! We know that the process can feel difficult and overwhelming, but with these tips your new adventure into the entrepreneurial world should be much easier. Step #1 Do some market research. Before you...
by Antonio Lara | Aug 17, 2015 | Business, Communication, Market Research, Marketing, Spanish Advertising
The calling to connect businesses and organization with the ever-growing Latino Market is it a profitable action. We understand the needs, the desires, and the language of this community. But there’s still a lot of “doubts” and resistance to the path to success out...