by Lara Media | Jan 29, 2018 | Communication, Community, Creativity, Education, Health, Latino Community, Uncategorized
Case Study: Measure 101 – Spanish Campaign Situation By not passing Measure 101 hundreds of thousands of people were at risk of losing their health insurance in the state of Oregon. The Yes For Healthcare campaign needed to educate and mobilize all...
by Lara Media | Jan 18, 2017 | Community, Latino Community, Latino Insights, Latino Outreach, Latino Population, Market Research
ODOT & Metro Study Lara Media provided market research for the Oregon Department of Transportation (ODOT) and Metro, some of Oregon’s major regional government agencies. As part of the “Drive Less Connect Challenge,” the two organizations worked together to help...
by Lara Media | Jan 18, 2017 | Business, Latino Community, Latino Marketing, Latino Outreach, Market Research, Marketing
Cover Oregon utilized key Latino marketing tactics under the guidance of Lara Media. However, healthcare for all Oregonians and Americans may change drastically due to the recent repeal of the Affordable Care Act. Market research has revealed that the Latino community...
by Lara Media | Jan 16, 2017 | Community, Culture, Diversity, History, Latino Community
Dr. Martin Luther King Jr.’s work and vision is boundless and incredibly inspiring to the Latino community. Dr. King (January 15, 1928 – April 4, 1968) is foundational in cultural awareness training and an inspiration to Victoria Lara, founder of Lara Media. In fact,...
by Lara Media | Jan 9, 2017 | Business, Community, Diversity, Inclusion, Latino Community, Marketing, Uncategorized
Latino marketing, sales, forecasting and growth are just part of developing a successful business based on cultural awareness. Diversity in the workplace is vital to any healthy company and includes actively recruiting and keeping a variety of workers and...
by Lara Media | Jan 9, 2017 | Business, Communication, Latino Community, Marketing, Social Media, Spanish Advertising
Savvy Latino marketing experts know that Latinos are big social media users. The Latino population embraced social media platforms like Facebook and Twitter faster than any other demographic in the US. According to Pew Hispanic Study Center, 78 percent of Latinos are...
