by Paco | Mar 18, 2019 | Community, Culture, Diversity, Entertainment, Events, Latino Community, Traditions, Uncategorized
El Grito Portland, es el evento Latino más importante que se realiza en el estado de Oregon (Pablo Lara/Lara Media) Una combinación de cultura y tradición es lo que encontrarán los asistentes en la celebración anual de EL Grito Portland, desde la música que te hace...
by Lara Media | Jan 29, 2018 | Communication, Community, Creativity, Education, Health, Latino Community, Uncategorized
Case Study: Measure 101 – Spanish Campaign Situation By not passing Measure 101 hundreds of thousands of people were at risk of losing their health insurance in the state of Oregon. The Yes For Healthcare campaign needed to educate and mobilize all...
by Lara Media | Jan 18, 2017 | Community, Latino Community, Latino Insights, Latino Outreach, Latino Population, Market Research
ODOT & Metro Study Lara Media provided market research for the Oregon Department of Transportation (ODOT) and Metro, some of Oregon’s major regional government agencies. As part of the “Drive Less Connect Challenge,” the two organizations worked together to help...
by Lara Media | Jan 16, 2017 | Community, Culture, Diversity, History, Latino Community
Dr. Martin Luther King Jr.’s work and vision is boundless and incredibly inspiring to the Latino community. Dr. King (January 15, 1928 – April 4, 1968) is foundational in cultural awareness training and an inspiration to Victoria Lara, founder of Lara Media. In fact,...
by Lara Media | Jan 9, 2017 | Business, Community, Diversity, Inclusion, Latino Community, Marketing, Uncategorized
Latino marketing, sales, forecasting and growth are just part of developing a successful business based on cultural awareness. Diversity in the workplace is vital to any healthy company and includes actively recruiting and keeping a variety of workers and...
by Lara Media | Jan 6, 2017 | Blog, Community, Culture, Holidays, Latino Community, Traditions
Indulging in Rosca de Reyes (King’s Ring) is a “sweet” tradition in the Spanish and Latino community. This beloved king’s cake is a decadent pastry traditionally celebrating Epiphany, a series of four key holidays in the Catholic faith and cherished by the Latino...
