VANCOUVER, Wa., Banfield Pet Hospital, a privately owned company operating veterinary clinics, hosted a presentation for their group “Banfield Unidos,” whose mission is to become a leader within their own company in efforts to better reach the Latinx market.
Banfield Unidos has long been organizing conversations with Latinx leaders to build relationships with the Latinx community to share their services with the Spanish speaking community.
For their most recent conversation Victoria Lara, founder and CEO of Lara Media Services was invited to share her experience and knowledge as a woman, Latinx leader, business owner, and community advocate. Her presentation touched on the complexity of being a Latina business owner with an immigrant background in the political climate of today for clients who are hoping to reach the Latinx market.
“In order to achieve our objectives, it’s essential to visualize our goals,” said Victoria as she started her presentation.
For Banfield Unidos it’s important to recognize and understand the different points of view of Latinx leaders in the community, not only in their experience as business owners but also their personal experiences in order to discover the needs of the Latinx market in our country. Such as the case of Victoria, who is not only a business owner but a mother, sister, daughter, and immigrant.
In sharing her experiences as a woman, Victoria spoke about the importance of the month of March in her life. For many, March is “Women’s History Month” but for Victoria, the month of March represents something more because of her personal experiences. “That’s why I decided to be even more dedicated to strengthening the rights of women during these days,” she says in regard to her relationship with March.
Victoria spoke briefly about the mission of her company, Lara Media Services, and how the company mainly seeks to share their knowledge and experiences with companies that are focused on the development of people’s values and seek to establish a relationship between the hearts and minds of the people they’re trying to reach. Thus, being able to demonstrate the value that communities of color bring, “Communities of color always see themselves as a group not so much as individuals,” Victoria comments.
Victoria also spoke about the importance of acknowledging and giving a place to those who are “invisible” in society. “Because we have all experienced a time of invisibility, you all have the tools to take a step forward as leaders and work for justice and equity.”