This month is Hispanic Heritage Month, which celebrates the history, culture and contributions Hispanics have made to the United States. The observation started as a week long celebration in 1968 under President Lyndon Johnson. For Oregonians Governor Kitzhaber signed a proclamation on September 13th 2013 declaring it Hispanic Heritage Month in Oregon from September 15th to October 15th. This month long celebration brings forth many opportunities for marketers and companies to leverage this in their marketing efforts. Here we will present you with 4 ways that your organization can use Hispanic Heritage Month in your marketing strategies.
1. Interview Hispanic Employees
One way that organizations can leverage Hispanic Heritage Month in their marketing is by writing feature pieces on Hispanic employees or community leaders. By writing feature stories about Hispanic employees this will show the community that your organization cares about celebrating the achievements of their Hispanic employees during this month. In addition to showing appreciation, it will also help to show how your organization celebrates the diversity of its employees and leaders in the community. After the pieces are written they should be shared on your website or on social media sites.
2. Sponsor a Hispanic event
If your organization wants to connect with the Latino community face to face, then sponsoring and attending a Hispanic community event is the best way. By being present and able to talk directly with the community, this will help your organization build trust and relationships with the Hispanic market. The Hispanic market is the fastest growing market in the US. By 2015, Hispanic buying power is estimated to hit $1.6 trillion. Sponsoring events also helps show the Hispanic community that your organizations supports them and embraces their culture.
3. Run a contest through Social Media
Social media is powerful way that can help your organization celebrate Hispanic Heritage Month. Create a contest for your fans that celebrates Hispanic culture through Facebook or Twitter. By developing a contest this will help get your fans engaged and they will now be able to join in the celebration and develop a deeper relationship with your organization.
4. Dedicate a Blog or Newsletter
To show your organizations commitment to the Hispanic community, dedicate your monthly newsletter or a blog post on your company’s website to Hispanic Heritage Month. This can be done by writing about how your organization celebrates the achievements of Hispanic employees and the Hispanic community at large. This is a great way to show your clients and customers that your organization cares about diversity and other communities around you.